{"id":20894,"date":"2025-02-12T10:06:06","date_gmt":"2025-02-12T15:06:06","guid":{"rendered":"https:\/\/modellium.com\/?post_type=docs&#038;p=20894"},"modified":"2025-02-12T11:15:25","modified_gmt":"2025-02-12T16:15:25","password":"","slug":"quelle-est-la-difference-entre-une-communication-reguliere-et-une-campagne","status":"publish","type":"docs","link":"https:\/\/modellium.com\/en\/docs\/quelle-est-la-difference-entre-une-communication-reguliere-et-une-campagne\/","title":{"rendered":"Quelle est la diff\u00e9rence entre une communication \u00ab R\u00e9guli\u00e8re \u00bb et une \u00ab\u00a0Campagne \u00bb?"},"content":{"rendered":"<p>La principale distinction est qu\u2019une campagne regroupe plusieurs communications r\u00e9guli\u00e8res. Par exemple, si vous devez envoyer une communication r\u00e9currente (comme une collecte des d\u00e9chets), au lieu de cr\u00e9er une communication r\u00e9guli\u00e8re pour chaque collecte, vous pouvez mettre en place une campagne. Celle-ci vous permet, en quelques clics, d\u2019automatiser l\u2019envoi d\u2019un ensemble de communications selon la r\u00e9currence souhait\u00e9e. <\/p>\n\n\n\n<p>Lors de la cr\u00e9ation d\u2019une campagne, \u00e0 l\u2019\u00e9tape finale, vous pouvez d\u00e9finir une fr\u00e9quence d\u2019envoi (exemple : tous les premiers mardis du mois \u00e0 18 h, du 1er janvier 2025 au 31 d\u00e9cembre 2025). Ainsi, 12 communications seront programm\u00e9es automatiquement en une seule op\u00e9ration.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser une campagne pour regrouper plusieurs communications. Par exemple, plusieurs communications concernant les travaux d&rsquo;une rue (ex : annonce des travaux, suivi, fin des travaux).<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udd14 <strong>Communication r\u00e9guli\u00e8re<\/strong> : \u00e0 privil\u00e9gier pour des alertes ponctuelles et non r\u00e9currentes, avec un contenu qui varie \u00e0 chaque envoi.<\/li>\n\n\n\n<li>\ud83d\udce2 <strong>Campagne<\/strong> : id\u00e9ale lorsque vous devez envoyer r\u00e9guli\u00e8rement la m\u00eame communication selon un calendrier d\u00e9fini OU si vous souhaitez regrouper une m\u00eame th\u00e9matique de communication.<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La principale distinction est qu\u2019une campagne regroupe plusieurs communications r\u00e9guli\u00e8res. Par exemple, si vous devez envoyer une communication r\u00e9currente (comme une collecte des d\u00e9chets), au lieu de cr\u00e9er une communication r\u00e9guli\u00e8re pour chaque collecte, vous pouvez mettre en place une campagne. Celle-ci vous permet, en quelques clics, d\u2019automatiser l\u2019envoi d\u2019un ensemble de communications selon la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","footnotes":""},"doc_category":[37],"doc_tag":[],"knowledge_base":[52],"class_list":["post-20894","docs","type-docs","status-publish","hentry","doc_category-faq-communication","knowledge_base-communication-de-masse"],"acf":[],"year_month":"2026-04","word_count":197,"total_views":"1550","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"David Teixeira","author_nicename":"davidteix","author_url":"https:\/\/modellium.com\/en\/author\/davidteix\/"},"doc_category_info":[{"term_name":"FAQ","term_url":"https:\/\/modellium.com\/en\/banque-de-connaissances\/communication-de-masse\/faq-communication\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quelle est la diff\u00e9rence entre une communication \u00ab R\u00e9guli\u00e8re \u00bb et une \u00ab\u00a0Campagne \u00bb? - Modellium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/modellium.com\/en\/docs\/quelle-est-la-difference-entre-une-communication-reguliere-et-une-campagne\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quelle est la diff\u00e9rence entre une communication \u00ab R\u00e9guli\u00e8re \u00bb et une \u00ab\u00a0Campagne \u00bb? - Modellium\" \/>\n<meta property=\"og:description\" content=\"La principale distinction est qu\u2019une campagne regroupe plusieurs communications r\u00e9guli\u00e8res. 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